Speed-to-lead is the whole point
The SMS fires inside sixty seconds of the form submit, from the business number, using the lead’s first name and the name of the thing they just downloaded. That single message is responsible for most of the difference between a list and a pipeline.
If the lead replies, the workflow stops every scheduled touch and drops the conversation into the Conversations inbox with a "hot" tag. Nothing is more damaging than a nurture email arriving mid-conversation.
Seven days, then a decision
Five emails and three SMS over seven days, then the contact is branched: booked, engaged-but-not-booked, or cold. Booked contacts exit marketing. Engaged contacts move to a monthly newsletter tag. Cold contacts get one 30-day re-engagement attempt and are then left alone, which keeps deliverability healthy.
Built to be rebranded in minutes
Every headline, colour and image on the three pages is driven from custom values, so cloning this snapshot for a second client is a matter of changing four fields rather than editing pages. Agencies running this at volume typically get a new client live inside half an hour.