Watch-time changes everything downstream
Someone who watched eight seconds and someone who watched forty minutes are not the same lead, and sending them the same "did you see my video?" email is the reason most VSL funnels underperform.
The tagging is done with a lightweight page script that posts back to a GHL webhook at each threshold. No third-party video platform is required, though it also reads Wistia and Vimeo events if you use them.
The delayed CTA reveal, and when not to use it
The buy button appears at a timestamp you set in a custom value. On cold traffic that lifts completion; on warm retargeting traffic it costs you sales, because the people who already decided cannot act. The snapshot ships with the reveal on and a one-field switch to turn it off — use it.
Abandon recovery starts in eighteen minutes
Not the next morning. Eighteen minutes is early enough that the person is still at their desk and late enough that they are not still typing their card number. Three touches, then a downsell at day five.