Two-step capture beats one long form
Ask for the address first — it is low commitment and it is the thing the visitor came to give you. Contact details come on step two, after the lead has already invested an action, which is the whole reason to split the form rather than ask for everything at once.
Segment by timeline, not by score
A seller who says twelve months is not a bad lead; they are a lead with a date. The nurture branches into 0–3, 3–6 and 6–12 month tracks with genuinely different cadence — weekly, fortnightly and monthly — which keeps the long ones subscribed.
The agent alert is not optional
The agent gets an SMS with the address and timeline the moment the second step completes. On seller leads the response-time curve is brutal: the first agent to call usually wins the listing appointment.