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Booking & AppointmentsComplete system

Book the new patient exam, then protect the care plan

New patient exams booked around the clock and care plan attendance defended visit by visit, so patients finish what they started.

A complete GoHighLevel system — receptionist, chatbot, funnels, pipelines, workflows, website and campaigns, free updates for life

  • Delivered within 24 business hours
  • Link + install PDF
  • Install us for $175

The funnel

What this snapshot builds

Chiropractic has a well-known shape: a strong new patient offer fills the diary, the report of findings sells a care plan, and then attendance quietly erodes somewhere around visit six when the pain has eased and life gets busy. Add the patients who came for six weeks in 2023 and never returned, and most practices are sitting on more recoverable revenue than they could buy with ads. This snapshot imports the booking and retention engine into a sub-account.

Funnel path

Qualify formCalendarConfirm + remindNo-show recovery

Website pages

  • Home
  • New Patient Special
  • Back & Neck Pain
  • Sciatica & Disc Care
  • Sports Injury
  • Spinal Decompression
  • Book Your Exam

How it arrives

  • Delivered within 24 business hours of purchase confirmation. Our counter is open 9am to 5pm Central, Monday to Friday, so a Friday evening order goes out on Monday rather than over the weekend.
  • One GoHighLevel snapshot share link
  • One PDF with the full installation instructions
  • Every workflow named and labelled before it ships

Everything that lands in the sub-account

What lands in the sub-account, written for Chiropractic

The same thirteen items ship with every snapshot in this catalogue. What is different here is what each one is wired to do on this trade's day, what it is fixing, and how it earns its price back.

Where the traffic lands

The pages, the paths and the boxes people type into.

  • AI Studio website

    Runs as Professional Website in the flow below

    A practice site with new patient, back and neck pain, sciatica, sports injury and decompression pages, plus compliant forms and a booking calendar.

    What is leaking now
    People in pain are comparing three clinics on a phone and yours explains the philosophy of the practice before it mentions booking.
    What changes
    Every presenting complaint gets its own entry page, opening on the pain rather than the practice, and each one ends at a screening question and a live diary.
    How it pays back
    One extra care plan a month, at whatever your plan is worth over its course, and the price of the funnel stops being a consideration.
  • Funnels
    What is leaking now
    An acute back spasm and someone thinking about posture after a desk job are given the same generic enquiry route.
    What changes
    An acute path that books this week, a screening path for the unsure, and a plan-onboarding path for patients who have already committed.
    How it pays back
    If the acute path books two extra new patients a week and a third of them start a plan, the plan value alone dwarfs this outlay.
  • Forms and surveys
    What is leaking now
    The form asks for a message, so the first consultation is spent gathering history that could have arrived the day before.
    What changes
    Pain location, duration, previous treatment, activity level and red-flag screening captured beforehand, with clinical detail kept out of text messages.
    How it pays back
    Assume eight minutes saved on each of twenty-five new patients a month: over three clinical hours returned to treating rather than intake.

Who answers

The two things that pick up while you are working.

  • 1 AI Receptionist

    Runs as AI Receptionist in the flow below

    Answers enquiries late at night and at weekends, screens complaint type and duration, and books the new patient exam into the right slot.

    What is leaking now
    Your hands are on a patient and the phone rings, and somebody in spasm does not wait for a callback.
    What changes
    The call is answered aloud, the pain and its duration are established, red flags are routed to a person, and the assessment is booked on the call.
    How it pays back
    Say a hundred and fifty calls a month with twenty-five missed: recovering a handful of new patients monthly is not comparable to what this costs.
  • 1 AI Chatbot

    Runs as AI Chatbot in the flow below

    Answers insurance, pricing, first visit and nervous patient questions on the website, SMS, Facebook and Instagram, then books the exam.

    What is leaking now
    Questions about whether it will hurt, whether insurance covers it and how many visits it takes go unanswered until the desk opens.
    What changes
    Technique, comfort, insurance, visit counts and plan pricing answered instantly, in language that reassures rather than sells, then booked.
    How it pays back
    Nine conversations a week and one becomes an assessment: over a course of care, that single patient repays this build repeatedly.

What chases

The follow-up that runs whether or not anyone remembered.

  • Workflows
    What is leaking now
    A patient drops off in week three of a plan and nobody notices until the schedule is thin a fortnight later.
    What changes
    Missed visits are picked up the same day, plan progress is tracked, and reactivation starts when the pattern breaks rather than when the diary looks empty.
    How it pays back
    Catch four drop-offs a month at the remaining value of a care plan and the funnel is repaid inside the first month.
  • Nurture campaign

    Runs as Database Reactivation in the flow below

    Ninety days is the honest dormancy line — a patient who has not been in for a quarter has usually decided their back is fine. The AI call offers a re-examination and names how long it has been, and care plans that were never started are worked separately from active ones that lapsed.

    What is leaking now
    Patients who finished a plan two years ago and have since hurt their back again went somewhere else, because nobody stayed in touch.
    What changes
    Discharged patients are held on a light, useful sequence and reactivated when the interval says they are likely to need care again.
    How it pays back
    Reach three hundred discharged patients and return twenty: twenty reassessments, each with a plan behind it, from a list already in the system.

What holds the booking

Keeping a booked slot booked, and keeping the board honest.

  • Appointment reminders, confirmations and no-show recovery

    Runs as Smart Appointment System and AI Outbound Caller in the flow below

    A care plan is a series, and the visit that predicts a drop-out is the third. So the ladder tightens rather than relaxes as the plan runs: early visits get a day-before nudge, and any patient who misses two in a row is called within the hour — because a plan fails quietly long before anybody cancels it.

    What is leaking now
    Care plans depend on attendance and a missed visit is both lost revenue and a patient who is about to stop coming.
    What changes
    Confirmations on booking, staged reminders, and a missed visit triggering a recovery call within the hour before the pattern sets in.
    How it pays back
    Recover three missed visits a week at your own visit fee, before counting the plans you save, and the build pays for itself in weeks.
  • Pipelines
    What is leaking now
    Enquiry, assessment, report of findings, plan started and discharged live in a practice diary that shows appointments but not intent.
    What changes
    A board for the care journey — enquired, assessed, findings given, plan accepted, in care, discharged — with follow-up attached to each stage.
    How it pays back
    If it stops one report-of-findings patient walking away undecided each month, that is a full plan recovered against a one-off price.

What brings them back

The part that still earns in month nine.

  • Review automation

    Runs as Review Harvesting and Review Automation in the flow below

    Waits for the milestone, not the first adjustment. A patient who arrived unable to turn their head writes a very different review at week six than at visit one, so the trigger sits on the progress marker in the care plan rather than on any completed appointment.

    What is leaking now
    Patients tell you they can pick their child up again, and the profile shows four reviews from three years ago.
    What changes
    The ask goes out at a milestone in the care plan rather than mid-treatment, when the patient can genuinely describe a change, targeting 5–10 a month.
    How it pays back
    Assume the profile lifts the enquiries you already receive: two extra new patients a month is a return the price does not compete with.
  • Seasonal automation

    Runs as Lifetime Nurture Campaigns in the flow below

    Wellness check reminders after a plan ends, posture and seasonal content, spinal screening offers and referral rewards for family.

    What is leaking now
    Maintenance care is offered at discharge and never mentioned again, so patients drift until the next flare-up.
    What changes
    Posture prompts after the desk-bound months, pre-season checks for sports patients, wellness intervals after discharge, and family referral offers.
    How it pays back
    Five hundred past patients, four percent booking a maintenance check: twenty appointments in the weeks the new-patient flow is slowest.

The wiring loom

The unglamorous fields and tokens every message above pulls from.

  • Custom values
    What is leaking now
    Your assessment fee, plan pricing and insurance position appear in a dozen templates and two of them are out of date.
    What changes
    Assessment fee, plan pricing, insurance position, practitioner names and cancellation notice live as tokens every message reads.
    How it pays back
    Change the plan price once instead of across every template, and never have a patient quote a fee you stopped charging last year.
  • Custom fields
    What is leaking now
    Pain area, plan stage and visit count sit in clinical notes, so nothing can trigger from where a patient actually is in their care.
    What changes
    Structured fields for presenting complaint, plan stage, visits remaining, discharge date and referral source, kept separate from the clinical record.
    How it pays back
    Plan stage as a field lets the drop-off campaign fire at exactly week three, which is where care plans are actually lost.

Every payback line above is an illustration you can put your own numbers into, not a measured result. Nothing here is a promise of a conversion rate.

Where this actually costs you money

Enquiries arrive out of hours

Back pain does not respect opening times. Someone lying awake at eleven at night searches for a chiropractor, finds three, and books with whichever one lets them choose a time there and then rather than leaving a message.

Drop-off around visit six

The acute pain settles, a patient misses one appointment, then a second, and the care plan quietly ends halfway. Nobody calls, because the front desk is running a full adjusting schedule.

The new patient offer is a busy fool

A cheap exam offer fills the diary with people who never intended a plan. Without qualifying up front, the doctor spends the week doing free consultations and wondering why collections did not move.

Dormant files sit untouched

Hundreds of past patients with a two-year-old file, a recurring problem and no reason to have gone anywhere else. They are simply never contacted, so they go elsewhere when the pain returns.

What changes once it is running

Each of these is delivered by a named part of the system, so you can see which component earns it.

  • Exams booked at midnight

    Late-night and weekend enquiries are answered, screened for the complaint and its duration, and booked into the next new patient exam slot.

    Delivered by AI Receptionist

  • Plans that stay on track

    The reminder ladder tightens as the care plan runs, and two missed visits in a row triggers a call inside the hour, because a plan stops working weeks before anybody gets round to cancelling it.

    Delivered by Smart Appointment System

  • Drop-offs get a phone call

    When a patient misses two visits in a row, they get an actual call rather than being marked inactive and forgotten.

    Delivered by AI Outbound Caller

  • Dormant files brought back

    Patients not seen for six months or more are worked with a re-examination offer, which is the cheapest new patient a practice will ever book.

    Delivered by Database Reactivation

  • Questions answered before booking

    Insurance, first visit expectations, adjustment nerves and pricing questions are answered on the website and social inboxes, then converted into an exam.

    Delivered by AI Chatbot

Who it fits, and who it does not

Buy it if

  • Single or multi-doctor chiropractic practices seeing 100 or more visits a week
  • Practices selling structured care plans who lose patients partway through them
  • Agencies with chiropractic clients who need retention and reactivation as well as new patient traffic

Do not buy it if

  • Cash-only wellness practices with a full book and no interest in new patient volume
  • Multi-disciplinary clinics needing clinical records, billing and outcome tracking — this is a marketing and booking layer, not a clinical system

We would rather lose the sale here than in month two.

The maths, with the assumptions showing

These are worked examples, not results from a customer. The inputs are printed so you can swap in your own and see whether it still holds.

Hours back

Say the practice takes 40 enquiry calls a week, misses 12 out of hours, runs 120 scheduled visits and has 600 dormant files.

  • Out-of-hours enquiries handled: 12 × 6 min of callback = 1.2 hrs
  • Visit confirmations and reminders sent automatically: 120 visits × 1.5 min = 3 hrs
  • Missed-visit follow-up calls: 15 × 6 min = 1.5 hrs
  • Dormant file reactivation run as a campaign rather than by hand: 600 files, roughly 10 hrs of calling per campaign

Roughly about 5.7 hours a week, plus the reactivation campaign work

When it pays back

Take an average care plan at $1,800 and a reactivated patient returning for a shorter course worth roughly $600, both figures to replace with your own.

  • Snapshot cost: $900, paid once.
  • One additional care plan started from an out-of-hours enquiry that would have gone unanswered: $1,800.
  • Ten dormant patients returning from a reactivation campaign at $600 each: $6,000.

In short On these assumptions a single recovered care plan covers the snapshot twice over; the dormant list is usually where the larger number sits if your file count looks like this.

Try it with your numbers

If your Chiropractic business takescalls a week and missesof them, at an average job ofandof answered calls turn into work, that is—a month walking past the door.

Arithmetic, not a forecast: calls × missed % × close % × job value × 4.33 weeks. It assumes every missed call is answerable, which is the point of an AI receptionist and is still an assumption. Change the numbers until it looks like your business.

End-to-end automation

How the complete system works

Five stages between a new patient offer and visit twelve of a care plan. This is the machine everything in the manifest runs on in a chiropractic practice.

  1. Somebody gets in touch

    Filling the new-patient diary is the easy half. Capture is built so the enquiry arrives already understanding that this is a plan, not a single appointment.

    The call about a back that went this morning

    • Answered before the practice opens, which is when backs go
    • Asks how long it has been and what makes it worse
    • Sets the expectation of an examination, not an instant fix
    • Books the new-patient exam into the right doctor’s column
    • Handled in Spanish where the patient base needs it

    New patient examDuration firstDoctor column

    The message after a bad night

    • Answered on SMS, email, Facebook and Instagram at six in the morning
    • Site chat that asks what activity they have had to stop
    • Collects insurance and referral details before arrival
    • Never gives clinical advice — it books, and the doctor examines
    • Opens the new-patient sequence from the first message

    What stoppedCover checkedDoctor advises

    The new-patient offer form

    • Every claim of the offer starts the ten-day sequence
    • Followed up by email, by text and by a call from the office
    • Split by complaint: low back, neck, headaches, sciatica
    • Tagged by source so the offer can be judged campaign by campaign
    • Reaches the front desk with the intake paperwork already sent

    Complaint routingIntake sentOffer tracking

  2. They are not ready yet

    The gap between claiming an offer and attending an exam is where most of the diary disappears. These ten days exist to close it.

    Days one to three — what an exam actually is

    • A welcome from the practice, naming the doctor they will see
    • The exam and the report of findings explained in order
    • What the offer covers and what it does not, stated once and clearly
    • One decision: confirm the exam, or ask what to expect

    Days four to seven — the text before it fades

    • A slot offered while the pain is still the reason they enquired
    • A patient’s words about the practice, not a claim about results
    • One tap to confirm the appointment
    • Timed for Monday morning, when a weekend has made it worse

    Days eight to ten — the office calls

    • A call to answer whatever stopped them confirming
    • Ready for cost, cover and “I thought it would settle by itself”
    • Books the exam, or moves them to a consultation instead
    • Leaves a voicemail that names no condition out loud
  3. The appointment holds

    Attendance is not an admin problem in a chiropractic practice, it is the clinical outcome. A patient who stops at visit six gets neither the result nor the referral.

    The exam is booked and the plan is understood

    • A text confirming the doctor, the time and how long to allow
    • A calendar invite covering the exam and the report of findings
    • The email version with the intake forms and the parking
    • A short history sent ahead so the exam time is spent examining

    Three reminders across a care plan

    • A day out on every visit, not only the first
    • An hour out, while the working day can still be rearranged
    • Fifteen minutes out, which is when adherence actually slips
    • Rescheduling takes one tap and keeps the plan sequence intact

    The visit that gets skipped at week six

    • Called inside the hour, because a skipped visit becomes a lapsed plan
    • Finds out whether the pain eased or the schedule got busy
    • Rebooks the same week so the care plan does not break

    Plan protected70% recovery target

  4. The good jobs get seen

    The right moment is the visit where a patient volunteers that they slept through the night — not the day the plan is paid for.

    Asked at the re-exam, when progress is visible

    • Triggered at the progress re-exam rather than at the first adjustment
    • A pleased patient gets the Google and Facebook link that day
    • A frustrated one reaches the doctor privately before anywhere public
    • Aimed at five to ten reviews a month across the active plan list

    And answered without a clinical word

    • Every review answered without confirming anybody is a patient
    • Thanks that stay well away from outcomes and conditions
    • A complaint about waiting or billing handled personally
    • Anything describing an adverse experience reaches the doctor at once

    Put where the sceptical reader is

    • Published against the complaint the reviewer mentioned
    • Placed beside the plan pricing, where a stranger hesitates
    • Feeding local search for chiropractic in your catchment
  5. They come back

    Most practices are sitting on more recoverable revenue in old files than they could buy with ads. This stage works the list rather than the market.

    After the plan ends

    • A wellness visit invited on the interval the plan finished on
    • A seasonal note before the months that flare backs — moving, skiing, gardening
    • A check-in on the anniversary of the first exam
    • A yearly posture and screening offer, no obligation attached

    The questions that used to reach the front desk

    • Hours, cover and plan balance answered at any hour
    • Rescheduling handled without a call to the desk
    • “How many visits are left on my plan?”
    • Finding the insurance receipt a patient needs to claim

    Waking the old files

    • A plan that stopped early is called at six weeks, not filed
    • Patients not seen for a year reactivated by phone
    • A complimentary re-evaluation as the honest reason to return
    • A referral prompt each month, aimed at family members

Delivery and installation

You can install it yourself. Most people do.

Delivered within 24 business hours of purchase confirmation. Our counter is open 9am to 5pm Central, Monday to Friday, so a Friday evening order goes out on Monday rather than over the weekend. Two things arrive: the snapshot link and a PDF that walks the whole import. The PDF is the real route, not a courtesy attachment: screenshots, the import order, what to change first and what to leave alone. Most buyers never call us.

In the price

Self-install

Included

  • One GoHighLevel snapshot share link
  • One PDF with the full installation instructions
  • Free updates for life, sent as a fresh link
  • A pre-purchase call if you want one, at no charge

Optional

Optional installation add-on

$175 one-off

Buying back an afternoon, not unlocking the product.

  • Importing the snapshot into the sub-account you nominate
  • Rebranding the website — logo, palette, business details, service area
  • A2P / 10DLC registration and the sending setup behind it
  • Email service setup: your domain email connected inside GoHighLevel
  • A few extra automations where your offer needs them

Not part of installation, on any package

  • Third-party integrations
  • Third-party software
  • Custom software development

Those three are real engineering jobs rather than configuration, so they get a fixed price and a date of their own. See how that is quoted.

Want a walk-through of the funnel before you buy, or a second opinion on which one fits? Book a call — it is free and nobody is going to chase you afterwards. Book a call.

Support scope

What the price covers, and what gets its own quote

We would rather tell you where the line is now than discover it with you halfway through a build. Everything on the left is inside the price. Everything on the right is real work we are happy to do — it just gets priced on its own.

Inside the price

The snapshot link
The whole funnel as a GoHighLevel share link, yours to import into as many of your own sub-accounts as you like.
The installation PDF
Written for this funnel rather than for GoHighLevel in general: import order, what to rename, what to connect, what to leave alone.
Free updates for life
When the funnel is rebuilt or extended, the new link comes to you. There is no version fee and no upgrade tier.
A call before you buy
A walk-through of the funnel, or an honest answer about which one fits your offer. No charge and no pipeline chasing.

Installation is an optional $175 add-on — the PDF is a real route on its own.

Quoted separately, or run by a VA

Third-party integrations
Connecting the funnel to a CRM, an EHR, a job-management tool or an accounts package.
Third-party software
Anything that needs a licence, a seat or a subscription somewhere that is not GoHighLevel.
Custom software development
A portal, a calculator, a bespoke dashboard — software built for you rather than configured.

Ask and you get a fixed price and a date before anything starts. Where the work is repetitive rather than technical, we will say so and put a trained VA on it instead — it is cheaper and it is the honest answer.

Acquisition is the easy half

Most chiropractic marketing stops at the new patient offer. Filling a diary with exams is a solved problem; keeping those patients through a full care plan is where practices actually differ.

This snapshot spends as much of its machinery on visit five to visit twenty as it does on the first booking. Confirmations, reminders, missed-visit calls and milestone touches all exist to protect attendance.

The economics are straightforward. A patient who completes a plan is worth several times one who stops when the pain eases, and recovering them costs a phone call rather than an advert.

The dormant list is the cheapest pipeline

Every practice open more than two years has hundreds of files that stopped attending for ordinary reasons — a house move, a busy season, a symptom that faded.

Those people already trust the practice and already know where the car park is. Reaching them with a re-examination offer is the lowest-cost booking available, and almost nobody does it systematically.

The reactivation component runs that as a campaign against a six-month inactivity trigger rather than as a job somebody means to get to.

Import and clinical boundaries

The snapshot is delivered into your chosen sub-account within 24 business hours, with pages, calendars and automations connected on arrival.

The installation instructions cover the whole import. Here the first things to make yours are the assessment slot rules, the new-patient offer wording and the discharge interval the reactivation runs off. Installation is an optional $175 add-on rather than a requirement.

The system books, reminds and follows up. It does not screen for red flags, discuss diagnoses or make clinical recommendations, and the message templates are written to keep it firmly on the administrative side of that line.

Questions

About the Chiropractic snapshot

More general questions — licensing, refunds, setup — are answered on the FAQ page.

Will it push patients into care plans?

No. It handles scheduling, reminders and follow-up on plans your doctor has already recommended. The clinical conversation stays with the practitioner; the funnel only makes sure the administrative follow-up actually happens.

How does the drop-off recovery work?

Two consecutive missed visits triggers an outbound call and a message sequence offering a reschedule. You set the threshold, so a practice with a lighter schedule can trigger on a single missed visit instead.

Can I use my own new patient offer?

Yes. The pages ship with a placeholder offer structure that you replace with whatever your practice runs and your regulator permits. The rest of the funnel does not depend on any particular offer.

What about advertising rules for health claims?

The included copy avoids outcome claims and sticks to services, process and booking. Advertising standards for health practices vary by jurisdiction, so have the final wording checked by whoever handles compliance for the practice.

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Funnel snapshots · done-for-you builds

Want the Chiropractic Funnel Snapshot live this week?

Buy it and it lands within 24 business hours as a share link and an installation PDF. Add the $175 installation if you would rather it was live by Friday, or hand the whole offer to us and we build it from scratch.

All sales final once the snapshot link is sent · free updates for life · one licence covers every sub-account you own