Acquisition is the easy half
Most chiropractic marketing stops at the new patient offer. Filling a diary with exams is a solved problem; keeping those patients through a full care plan is where practices actually differ.
This snapshot spends as much of its machinery on visit five to visit twenty as it does on the first booking. Confirmations, reminders, missed-visit calls and milestone touches all exist to protect attendance.
The economics are straightforward. A patient who completes a plan is worth several times one who stops when the pain eases, and recovering them costs a phone call rather than an advert.
The dormant list is the cheapest pipeline
Every practice open more than two years has hundreds of files that stopped attending for ordinary reasons — a house move, a busy season, a symptom that faded.
Those people already trust the practice and already know where the car park is. Reaching them with a re-examination offer is the lowest-cost booking available, and almost nobody does it systematically.
The reactivation component runs that as a campaign against a six-month inactivity trigger rather than as a job somebody means to get to.
Import and clinical boundaries
The snapshot is delivered into your chosen sub-account within 24 business hours, with pages, calendars and automations connected on arrival.
The installation instructions cover the whole import. Here the first things to make yours are the assessment slot rules, the new-patient offer wording and the discharge interval the reactivation runs off. Installation is an optional $175 add-on rather than a requirement.
The system books, reminds and follows up. It does not screen for red flags, discuss diagnoses or make clinical recommendations, and the message templates are written to keep it firmly on the administrative side of that line.