The 2am call goes unanswered
A pipe lets go at two in the morning. The homeowner does not leave a voicemail and does not wait; they work down the list until someone picks up. That call was a $600 ticket and it is simply gone.
Answer the burst pipe call before the next plumber does
Emergency calls answered day or night, jobs booked to the right van, and unsold repair quotes chased until they close.
A complete GoHighLevel system — receptionist, chatbot, funnels, pipelines, workflows, website and campaigns, free updates for life
- Delivered within 24 business hours
- Link + install PDF
- Install us for $175
The funnel
What this snapshot builds
Plumbing is the purest form of urgency: a homeowner standing in two inches of water rings the first three numbers on the search results and stops as soon as somebody human-sounding answers. Miss that and you do not get a second chance — and the $2,400 water heater quote you left last month is still sitting unanswered. This snapshot imports the emergency capture and the quote follow-up into one sub-account.
Funnel path
Website pages
- Home
- Emergency Plumbing
- Drain Cleaning & Sewer
- Water Heaters
- Repiping & Leak Detection
- Book a Plumber
- Reviews
How it arrives
- Delivered within 24 business hours of purchase confirmation. Our counter is open 9am to 5pm Central, Monday to Friday, so a Friday evening order goes out on Monday rather than over the weekend.
- One GoHighLevel snapshot share link
- One PDF with the full installation instructions
- Every workflow named and labelled before it ships
Everything that lands in the sub-account
What lands in the sub-account, written for Plumbing
The same thirteen items ship with every snapshot in this catalogue. What is different here is what each one is wired to do on this trade's day, what it is fixing, and how it earns its price back.
Where the traffic lands
The pages, the paths and the boxes people type into.
- AI Studio website
Runs as Professional Website in the flow below
A plumbing site with emergency, drain cleaning, water heater and repiping pages, each with a tap-to-call button and a booking calendar.
- What is leaking now
- Someone standing in water is searching on a phone, and your site opens with a hero video and a form three scrolls down.
- What changes
- Emergency, drainage, bathroom and boiler pages that load fast on a phone, each with a call-now bar and a same-day slot picker.
- How it pays back
- One extra emergency callout a week captured rather than lost, at your own callout rate, and the funnel is repaid inside the first month.
- Funnels
- What is leaking now
- A burst pipe and a bathroom refit enquiry are handled by the same form at the same speed, which suits neither of them.
- What changes
- An emergency path that dispatches, a planned-work path that books a survey, and a landlord path that sets up recurring certificates.
- How it pays back
- If the landlord path signs two portfolios a year onto recurring safety checks, the annual recurring value is not in the same conversation as the snapshot price.
- Forms and surveys
- What is leaking now
- The form asks for a description, so a caller under pressure types 'leak' and the engineer arrives without the right fittings.
- What changes
- Property type, water off or on, photographs of the leak, access and parking captured in the form itself, so the van leaves loaded correctly.
- How it pays back
- Assume one avoided second visit a week at the cost of an engineer's half-day: that alone is several times the price of this build over a year.
Who answers
The two things that pick up while you are working.
- 1 AI Receptionist
Runs as AI Receptionist in the flow below
Answers burst pipe, blocked drain and no-hot-water calls at any hour, triages severity and either books the van or transfers to the on-call plumber.
- What is leaking now
- Nobody standing ankle-deep in water leaves a voicemail — they hang up and dial the next number on the search results.
- What changes
- The line is answered at any hour, the stop tap is talked through, urgency is established, and dispatch happens on the call rather than in the morning.
- How it pays back
- Say fifty calls a week with a dozen missed out of hours: recovering two emergency callouts a week covers this many times before the quarter ends.
- 1 AI Chatbot
Runs as AI Chatbot in the flow below
Answers pricing, call-out fee and warranty questions on the website, SMS and social inboxes, and books non-urgent work straight into the calendar.
- What is leaking now
- A running toilet question arrives on Facebook at half ten and gets answered when somebody next opens the page.
- What changes
- Triage questions, callout fees and coverage answered instantly on the site, by text and in Messenger, with genuine emergencies pushed straight to dispatch.
- How it pays back
- Eight conversations a week and one is a real emergency: a single recovered callout is worth more than the monthly cost of anything on this page.
What chases
The follow-up that runs whether or not anyone remembered.
- Workflows
- What is leaking now
- A repipe quote goes out and its entire future depends on whether the office has a quiet Thursday.
- What changes
- Quotes are worked on the schedule plumbing quotes actually go cold on, and every certificate, service and warranty date chases itself.
- How it pays back
- Chase twelve live quotes properly instead of three: one extra bathroom or repipe a quarter and the arithmetic stops being worth doing.
- Nurture campaign
Runs as Database Reactivation in the flow below
Eighteen months of silence is normal in plumbing and not a lapse, so the clock is set there rather than at six. The reason to call is specific — a water heater flush, a drain check, or the annual inspection they agreed to and never booked.
- What is leaking now
- The customer whose drain you cleared eighteen months ago has forgotten your name, and the next blockage goes to a directory listing.
- What changes
- Households quiet for six months are worked with a seasonal check offer, turning an idle contact list into next week's diary rather than a dead export.
- How it pays back
- Ring two hundred quiet households and book ten checks: ten jobs you did not advertise for, on days the emergency work was not filling.
What holds the booking
Keeping a booked slot booked, and keeping the board honest.
- Appointment reminders, confirmations and no-show recovery
Runs as Smart Appointment System and AI Outbound Caller in the flow below
Two ladders, because a burst pipe and a repipe quote are not the same appointment. Emergencies get a confirmation, a live arrival window and a text when the van is en route; booked work gets the day-before, hour-before and quarter-hour nudges, with the stop-tap location asked in advance.
- What is leaking now
- Arrival windows are agreed verbally, so a customer goes out and an engineer stands in a driveway ringing an unanswered phone.
- What changes
- Windows confirmed in writing, reminders the day before, the hour before and on the way, and a missed door rebooked before the van has left the street.
- How it pays back
- One saved wasted visit a week at engineer cost plus fuel is the whole funnel repaid well inside a quarter.
- Pipelines
- What is leaking now
- Quoted, awaiting parts, scheduled and invoiced live across a diary, a phone and somebody's memory.
- What changes
- A board shaped like plumbing work — triaged, attended, quoted, parts ordered, scheduled, complete — with the follow-up attached to the stage.
- How it pays back
- If the board stops one parts-waiting job sitting forgotten for a fortnight each month, the recovered labour easily outruns the price of the build.
What brings them back
The part that still earns in month nine.
- Review automation
Runs as Review Harvesting and Review Automation in the flow below
Never asks at the door. A customer standing in a wet kitchen is not in a reviewing mood, so the request waits about three hours — until the drain runs clear, the mess is gone and the relief has actually arrived.
- What is leaking now
- You have fixed emergencies for hundreds of grateful households and your profile shows nine reviews, two of them about parking.
- What changes
- The ask goes out while the relief is still fresh, once per callout, with the direct link in the message and no second nagging — 5–10 a month is the target.
- How it pays back
- Assume better proof converts more of the emergency searches that already find you: two extra callouts a month is not comparable to what this costs.
- Seasonal automation
Runs as Lifetime Nurture Campaigns in the flow below
Winter pipe protection reminders, annual service prompts, water heater age alerts and a referral reward for the neighbour.
- What is leaking now
- Freeze advice, boiler services and drain jetting are sold when a customer thinks of it, which is usually after something has gone wrong.
- What changes
- Annual jetting prompts, service reminders at the right interval, freeze warnings before the first cold snap, and referral credits for the neighbours.
- How it pays back
- Three hundred households, five percent booking a service: fifteen planned jobs sitting in the diary before the emergency work even starts.
The wiring loom
The unglamorous fields and tokens every message above pulls from.
- Custom values
- What is leaking now
- The callout fee, the out-of-hours rate and the guarantee period are written into templates by hand and no two agree.
- What changes
- Callout fee, out-of-hours rate, guarantee period, gas registration number and radius live once as tokens that every message reads.
- How it pays back
- Update the out-of-hours rate in one place instead of twenty, and never have a customer hold you to a price you stopped charging last spring.
- Custom fields
- What is leaking now
- Boiler make, install year and last service date are typed into notes, so nothing can target boilers coming up on their service anniversary.
- What changes
- Structured fields for appliance make, install year, last service, landlord status and certificate expiry — the spine of every recall you would want to run.
- How it pays back
- Certificate expiry as a field turns landlord compliance into an automatic annual campaign, which is recurring revenue you currently chase by hand or not at all.
Every payback line above is an illustration you can put your own numbers into, not a measured result. Nothing here is a promise of a conversion rate.
Where this actually costs you money
Under a sink, phone in the van
You are lying under a kitchen unit with a basin wrench. Three calls come in during that job. All three ring out, and by the time you are back in the van with clean hands two of them are booked elsewhere.
Big-ticket quotes never chased
Repipes, water heaters and sewer line replacements are the jobs worth having, and they are the ones people think about for a fortnight. Almost nobody rings back on day four to see where the homeowner got to.
Loyal customers forgotten
You unblocked their drain three years ago and they liked you. Then nothing — no annual reminder, no water heater flush prompt — so when the heater finally fails they search from scratch.
What changes once it is running
Each of these is delivered by a named part of the system, so you can see which component earns it.
- Emergencies answered instantly
Every burst pipe, blocked drain and no-hot-water call is answered around the clock, triaged for severity and booked or transferred to the on-call plumber.
Delivered by AI Receptionist
- Website visitors stop shopping
Service pages for emergency, drains, water heaters and repipes, each with a call button and booking calendar, so the visitor books rather than opening another tab.
Delivered by Professional Website
- Quotes that keep being asked
Unsold water heater and repipe quotes get a real follow-up call on a schedule instead of dying in the estimate folder.
Delivered by AI Outbound Caller
- Fewer missed appointments
Confirmations and staged reminders with arrival windows mean the van is not sitting outside an empty house, and missed slots are reworked within the hour.
Delivered by Smart Appointment System
- Old customers called back
Households with no work in six months get a call about a water heater flush or a drain check, which is the cheapest job you will book all week.
Delivered by Database Reactivation
Who it fits, and who it does not
Buy it if
- Residential plumbing companies with two to twelve vans doing emergency and scheduled work
- Drain and sewer specialists who need every urgent call captured within seconds
- Agencies running plumbing clients who want emergency triage and quote follow-up in one import
Do not buy it if
- New-build plumbers working exclusively for developers and general contractors — homeowner funnels will not fit your sales process
- One-van plumbers who are already booked three weeks out and turning work away
We would rather lose the sale here than in month two.
The maths, with the assumptions showing
These are worked examples, not results from a customer. The inputs are printed so you can swap in your own and see whether it still holds.
Hours back
Say you take 50 calls a week, miss 16 while on jobs or overnight, and have 10 unsold quotes sitting open at any time.
- Missed and overnight calls handled: 16 × 7 min of callback = 1.9 hrs
- Job confirmations and arrival windows sent automatically: 35 jobs × 4 min = 2.3 hrs
- Quote follow-up handled by the outbound caller: 10 open quotes × 9 min a week = 1.5 hrs
- Review requests after completion: 35 jobs × 4 min = 2.3 hrs
Roughly about 8 hours a week, most of it out of hours
When it pays back
Take an average emergency call-out ticket at $450 and a water heater replacement at $2,400 with roughly $800 gross profit.
- Snapshot cost: $1,000, paid once.
- Three emergency calls a month recovered that would have gone to voicemail: $1,350 in tickets.
- One water heater quote closed by the follow-up sequence: $800 gross profit.
In short With these assumptions the first month of recovered emergency calls roughly covers the cost; use your own ticket average and missed-call count to check it.
Try it with your numbers
If your Plumbing business takescalls a week and missesof them, at an average job ofandof answered calls turn into work, that isa month walking past the door.
Arithmetic, not a forecast: calls × missed % × close % × job value × 4.33 weeks. It assumes every missed call is answerable, which is the point of an AI receptionist and is still an assumption. Change the numbers until it looks like your business.
End-to-end automation
How the complete system works
Five stages between somebody standing in two inches of water and a water heater quote that finally closes. This is the machine everything in the manifest runs on for a plumber.
Somebody gets in touch
A plumbing emergency is decided in ninety seconds by whoever sounds human first. There is no second chance and no comparison shopping.
The burst pipe at midnight
- Answered before the third ring, at any hour of the night
- Tells them where the stopcock is while it takes the address
- Separates a genuine emergency from a dripping tap, out loud
- Books the van that is closest, not the one that is free tomorrow
- Handles the call in Spanish where that is what is spoken
Emergency triageNearest vanStopcock first
The message with a photo of a ceiling stain
- Answered on SMS, email, Facebook and Instagram before the panic sets in
- Site chat that asks whether the water is still running
- Notes whether it is a leak, a blockage or no hot water
- Escalates anything involving gas straight to a person
- Opens the quote chase for the jobs that are not urgent
Still leaking?Gas escalatesQuote chase
The booking form for the jobs that can wait
- Every request opens the ten-day sequence for planned work
- Chased by email, by text and by a call from the office
- Split to emergency, repair or installation by what they picked
- Tagged by source so the van livery can be judged against ads
- Reaches dispatch with the property type already recorded
Planned workJob typeSource split
They are not ready yet
The emergency closes itself. The money that leaks away is the water heater quote left in an inbox for a month, and that is what these ten days are for.
Days one to three — the quote, itemised
- A welcome that repeats the quote line by line
- What the job involves, including the day without hot water
- Warranty and parts explained before they have to ask
- One decision: book the fit date, or ask about the spec
Days four to seven — the text with a date on it
- A fit date held for a week, and honestly labelled as held
- A line from a customer who had the same unit fitted
- One tap to take the slot
- A reminder that a failing heater rarely improves
Days eight to ten — the office rings
- A call to ask whether anything in the quote was unclear
- Ready for price, timing and “I will get another quote”
- Books the fit, or takes the job off the board cleanly
- Leaves a voicemail with the quote reference spoken clearly
The appointment holds
A plumber’s day is built around access. A locked door is not a lost appointment, it is a lost half-day for a van that was already paid for.
Booked, with the access sorted first
- A text with the arrival window and the plumber’s first name
- A calendar invite that survives being forwarded to a landlord
- The email version stating the call-out fee before anybody arrives
- Asked up front who will be home and where the water shuts off
Three reminders before the van sets off
- A day out, so the tenant can be told in time
- An hour out, so somebody is actually behind the door
- Fifteen minutes out, as the van leaves the previous job
- Rescheduling takes one tap and frees the slot automatically
The locked door and the wasted half-day
- Called inside the hour, before the van has left the street
- Works out whether it was access, a landlord or a change of mind
- Puts the slot back on the board the same day
Half-day rescued70% recovery target
The good jobs get seen
A plumber is rated on relief, and relief fades fast. The ask goes out while the hot water is still a novelty.
Asked while the tap is still running clear
- Fires two hours after the job is closed on the van
- A relieved customer gets the Google and Facebook link at once
- A complaint about the bill reaches the office before it reaches Google
- Aimed at five to ten reviews a month across emergency and planned work
And answered like a person, not an office
- Every review answered, including the ones about call-out fees
- The plumber named, because customers name the one who turned up
- A grumble about mess gets a real reply and a fix
- Anything mentioning a leak after the visit reaches you at once
Put where the panic search lands
- Published against emergency, repair or installation to match
- Placed beside the call-out fee, where a stranger hesitates
- Feeding the map pack for the areas your vans actually reach
They come back
Nobody rings a plumber for fun, so retention is not a newsletter. It is being the number already in the phone when the next thing bursts.
Being the number they keep
- A boiler service reminder on the anniversary of the fit
- A pre-winter note about lagging and outside taps
- A landlord’s safety certificate prompted before it expires
- A yearly check on the age of the heater you installed
The calls that used to interrupt a job
- Warranty and part questions answered at any hour
- Rebooking a return visit without ringing a plumber mid-job
- “Is my part in yet, and who is bringing it?”
- Finding the invoice or certificate a letting agent has asked for
Waking the quote board
- An unaccepted quote is called at four weeks, not filed
- Customers not seen for eighteen months get a service offer
- A pressure and safety check as the reason to call
- A referral ask each month, aimed at landlords with more than one property
Delivery and installation
You can install it yourself. Most people do.
Delivered within 24 business hours of purchase confirmation. Our counter is open 9am to 5pm Central, Monday to Friday, so a Friday evening order goes out on Monday rather than over the weekend. Two things arrive: the snapshot link and a PDF that walks the whole import. The PDF is the real route, not a courtesy attachment: screenshots, the import order, what to change first and what to leave alone. Most buyers never call us.
In the price
Self-install
Included
- One GoHighLevel snapshot share link
- One PDF with the full installation instructions
- Free updates for life, sent as a fresh link
- A pre-purchase call if you want one, at no charge
Optional
Optional installation add-on
$175 one-off
Buying back an afternoon, not unlocking the product.
- Importing the snapshot into the sub-account you nominate
- Rebranding the website — logo, palette, business details, service area
- A2P / 10DLC registration and the sending setup behind it
- Email service setup: your domain email connected inside GoHighLevel
- A few extra automations where your offer needs them
Not part of installation, on any package
- Third-party integrations
- Third-party software
- Custom software development
Those three are real engineering jobs rather than configuration, so they get a fixed price and a date of their own. See how that is quoted.
Want a walk-through of the funnel before you buy, or a second opinion on which one fits? Book a call — it is free and nobody is going to chase you afterwards. Book a call.
Support scope
What the price covers, and what gets its own quote
We would rather tell you where the line is now than discover it with you halfway through a build. Everything on the left is inside the price. Everything on the right is real work we are happy to do — it just gets priced on its own.
Inside the price
- The snapshot link
- The whole funnel as a GoHighLevel share link, yours to import into as many of your own sub-accounts as you like.
- The installation PDF
- Written for this funnel rather than for GoHighLevel in general: import order, what to rename, what to connect, what to leave alone.
- Free updates for life
- When the funnel is rebuilt or extended, the new link comes to you. There is no version fee and no upgrade tier.
- A call before you buy
- A walk-through of the funnel, or an honest answer about which one fits your offer. No charge and no pipeline chasing.
Installation is an optional $175 add-on — the PDF is a real route on its own.
Quoted separately, or run by a VA
- Third-party integrations
- Connecting the funnel to a CRM, an EHR, a job-management tool or an accounts package.
- Third-party software
- Anything that needs a licence, a seat or a subscription somewhere that is not GoHighLevel.
- Custom software development
- A portal, a calculator, a bespoke dashboard — software built for you rather than configured.
Ask and you get a fixed price and a date before anything starts. Where the work is repetitive rather than technical, we will say so and put a trained VA on it instead — it is cheaper and it is the honest answer.
Urgency is the whole funnel
In most trades a lead can survive an hour of neglect. In plumbing it cannot. The homeowner with water coming through a ceiling is dialling numbers in order and stops at the first one answered by something that sounds like a person.
That is why the receptionist sits at the front of this build rather than being an add-on. Every other component in the snapshot assumes the call was captured in the first place.
Triage matters as much as pickup. A blocked toilet in a one-bathroom house is urgent; a dripping outside tap is not. The intake sorts them so the on-call plumber is only woken for the ones that justify it.
The quotes nobody chases
Repipes, sewer lines and water heater replacements are where the margin lives, and they are the jobs homeowners think about for a fortnight while they get a second price.
Left alone, most of those quotes simply expire. The outbound caller and nurture sequences give them a schedule — a call, a message, a reminder that the quote is still good — without anyone in the office having to keep a list.
The same machinery covers your back catalogue. A household you served three years ago has a water heater that is now three years older, and that is a reason to ring.
Import and configuration
The snapshot is delivered into the sub-account you nominate within 24 business hours, with the site, calendars and automations connected on arrival.
The PDF walks the import and points at what matters most here: the emergency routing rules, the after-hours transfer and the callout fee the script quotes. Most buyers do it themselves; the $175 installation is there if you would rather not.
The decisions that need your input are all business decisions: what counts as an emergency, what you charge out of hours, and which jobs the system may book without a human confirming.
Questions
About the Plumbing snapshot
More general questions — licensing, refunds, setup — are answered on the FAQ page.
Will it wake me for every call at night?
Only for the ones you tell it to. You define which fault types transfer live to the on-call plumber; everything else is booked into the next available slot and appears on the calendar in the morning.
Can it quote over the phone?
It can give your published call-out fee and standard price ranges if you load them in, and it will book the visit. Anything needing eyes on the pipework is booked as a visit rather than quoted blind.
Does this replace my dispatch software?
No. It sits in front of it, capturing and booking. If your field service system has a calendar integration you can sync the bookings across rather than running two diaries.
What happens if two emergencies come in at once?
Both are answered. That is the main advantage over a single dispatcher or an answering service — the second caller is not sitting on hold deciding to try the next plumber on the list.
Often bought together
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Funnel snapshots · done-for-you builds
Want the Plumbing Funnel Snapshot live this week?
Buy it and it lands within 24 business hours as a share link and an installation PDF. Add the $175 installation if you would rather it was live by Friday, or hand the whole offer to us and we build it from scratch.
All sales final once the snapshot link is sent · free updates for life · one licence covers every sub-account you own