Calls die on the ladder
You are thirty feet up with a nail gun and the phone is in the van. After a hail event a homeowner calls four roofers in ten minutes and books whoever answers first — the other three never learn the job existed.
A complete roofing funnel, imported into your sub-account
Every storm call answered, every inspection booked, every open bid followed up — while the crews stay on the roof.
A complete GoHighLevel system — receptionist, chatbot, funnels, pipelines, workflows, website and campaigns, free updates for life
- Delivered within 24 business hours
- Link + install PDF
- Install us for $175
The funnel
What this snapshot builds
Roofing money is lost in the ninety seconds after a hailstorm, when a homeowner rings four contractors and books the first one who picks up. Your crew is on a roof, the office phone is on voicemail, and the bid you emailed three weeks ago is sitting unread. This snapshot imports the whole capture-and-follow-up funnel into a sub-account so none of that depends on somebody being free.
Funnel path
Website pages
- Home
- Free Roof Inspection
- Roof Replacement
- Roof Repair & Leaks
- Storm Damage & Insurance Claims
- Recent Roofs Gallery
- Reviews & Financing
How it arrives
- Delivered within 24 business hours of purchase confirmation. Our counter is open 9am to 5pm Central, Monday to Friday, so a Friday evening order goes out on Monday rather than over the weekend.
- One GoHighLevel snapshot share link
- One PDF with the full installation instructions
- Every workflow named and labelled before it ships
Everything that lands in the sub-account
What lands in the sub-account, written for Roofing
The same thirteen items ship with every snapshot in this catalogue. What is different here is what each one is wired to do on this trade's day, what it is fixing, and how it earns its price back.
Where the traffic lands
The pages, the paths and the boxes people type into.
- AI Studio website
Runs as Professional Website in the flow below
A roofing site written to rank for storm damage and roof replacement in your towns, with inspection request forms wired straight to the calendar.
- What is leaking now
- The page a homeowner finds at eleven at night after a hailstorm is a single contact box on a site nobody has touched since the last rebrand.
- What changes
- Storm damage, full replacement, repair and gutters each get their own page written around your towns, with the free-inspection request sitting on every one of them.
- How it pays back
- If the site turns one extra hail enquiry a week into a booked inspection and you sign one in four, that is a re-roof a month against a snapshot you buy once.
- Funnels
- What is leaking now
- Every roofing enquiry gets pushed at the same estimate form, whether it is a lifted ridge cap or a claim number with an adjuster already assigned.
- What changes
- Separate paths for inspection, insurance claim, repair and financing, so a homeowner holding a claim number is never asked to describe their roof from scratch.
- How it pays back
- Assume the claim path takes a third of storm traffic and carries supplement value a cash repair never does — routing it properly earns the snapshot back inside one season.
- Forms and surveys
- What is leaking now
- Your quote form asks for a name and how it can help, so every callback opens with twenty questions the homeowner has already answered somewhere else.
- What changes
- Roof age, storey count, driveway access, whether there is water coming in tonight, and photographs, all captured before anybody picks up a phone.
- How it pays back
- Take five minutes of triage off each enquiry across a forty-enquiry storm month and that is three hours back on the office phone, spent scheduling crews instead.
Who answers
The two things that pick up while you are working.
- 1 AI Receptionist
Runs as AI Receptionist in the flow below
Picks up every storm call, leak emergency and hail enquiry day or night, qualifies address and roof age, then books the inspection.
- What is leaking now
- Hail lands at four in the afternoon and the phone rings for four days, most of it while every crew is on a roof and the office has one person on it.
- What changes
- Every storm call is answered aloud, the address and the leak status are taken, and the inspection is written into the diary before the homeowner rings the next roofer.
- How it pays back
- If a storm week brings sixty calls, you miss fourteen, and one in five would have become a tear-off, the calls you stop losing outrun the snapshot price on day one.
- 1 AI Chatbot
Runs as AI Chatbot in the flow below
Handles shingle versus metal, insurance claim and financing questions on the site, SMS, Facebook and Instagram, then passes over a qualified lead.
- What is leaking now
- The shingle-versus-metal question arrives on Facebook at half nine at night and gets a thumbs-up from whoever is holding the phone.
- What changes
- Material, warranty, deductible and financing questions answered in seconds on the site, in Messenger and by text, then handed over as a qualified inspection booking.
- How it pays back
- Say six of those conversations a week and one of them books: on a residential re-roof that single conversation is worth several times what the funnel cost.
What chases
The follow-up that runs whether or not anyone remembered.
- Workflows
- What is leaking now
- The follow-up on an open bid is a sticky note and a sales manager who is also running a crew, so proposals go quiet and stay quiet.
- What changes
- Every bid, inspection and claim moves on its own track — reminders, document chasing and adjuster follow-up firing on a schedule rather than on memory.
- How it pays back
- Twelve open proposals chased properly instead of three: if that recovers one signature a month at your usual tear-off margin, the arithmetic stops being interesting.
- Nurture campaign
Runs as Database Reactivation in the flow below
Two clocks, because roofing has two dead lists. An unclosed bid goes stale in about six weeks and gets an AI call while the homeowner is still collecting prices; a repair customer is not lapsed until the next storm season, so they wait eighteen months and get a roof health check instead.
- What is leaking now
- Last season's unsigned inspections sit in a spreadsheet nobody opens, aging past the point where the homeowner remembers your company name.
- What changes
- Quiet files are woken on a real interval with a fresh assessment offer, so a hail file that never closed becomes next spring's booked inspection.
- How it pays back
- Work a list of two hundred old inspections, reach a tenth of them and book four: at roofing ticket sizes that single campaign dwarfs everything else on this page.
What holds the booking
Keeping a booked slot booked, and keeping the board honest.
- Appointment reminders, confirmations and no-show recovery
Runs as Smart Appointment System and AI Outbound Caller in the flow below
A free inspection is a weekday-morning slot and the homeowner leaves for work at seven, so the confirmation names an arrival window rather than a time and the last nudge goes out the night before. A truck that finds an empty driveway triggers a reoffer the same day — the 70% no-show recovery target is what stops a wasted drive becoming a wasted morning for a crew.
- What is leaking now
- A crew drives forty minutes to an inspection, finds nobody home, and the slot is gone along with the fuel and the hour.
- What changes
- The homeowner gets an arrival window rather than a time, a nudge the night before, and an empty driveway triggers a reoffer the same day — the build targets 70% no-show recovery.
- How it pays back
- One saved windscreen trip a week at your own cost of a truck hour and a lost inspection slot pays this back long before the season ends.
- Pipelines
- What is leaking now
- Inspected, quoted, waiting on the adjuster and signed all live in the same inbox, so nobody can say what is actually close to going on the schedule.
- What changes
- A board that matches how a roof is actually sold — inspection, estimate out, claim filed, supplement approved, scheduled, complete — with each stage moving its own follow-up.
- How it pays back
- If seeing the board honestly stops one $12,000 file stalling at the adjuster stage each month, the visibility alone is worth more than the funnel.
What brings them back
The part that still earns in month nine.
- Review automation
Runs as Review Harvesting and Review Automation in the flow below
Fires once the driveway magnet has been run and the skip has gone, not when the invoice is raised. A homeowner asked while there are still nails in the grass answers very differently from one standing back looking at a finished ridge line.
- What is leaking now
- You have twenty years of roofs on the ground and a Google profile that reads like you started last April, because nobody asks while the homeowner is happy.
- What changes
- The ask fires once the driveway magnet has been run and the skip is gone, not when the invoice goes out, then follows up twice and stops — 5–10 reviews a month is the target.
- How it pays back
- Assume a stronger local profile lifts the enquiries that already arrive rather than buying new ones: one extra signed roof a quarter is a return no ad account matches.
- Seasonal automation
Runs as Lifetime Nurture Campaigns in the flow below
Seasonal reminders before storm season and after winter, gutter and maintenance offers, and a referral reward for the neighbour two doors down.
- What is leaking now
- The only time you contact a past customer is when the truck is already on their street, so the gutter, warranty and maintenance work goes to whoever knocks.
- What changes
- Post-storm inspections, gutter clearing before the leaves, warranty check-ins at year one and five, and a referral prompt aimed at the neighbours who watched the crew.
- How it pays back
- Say four hundred past roofs, two percent take a gutter or maintenance job in a season: eight small jobs on a street you already know beats a cold lead every time.
The wiring loom
The unglamorous fields and tokens every message above pulls from.
- Custom values
- What is leaking now
- Rebranding this funnel by hand means forty emails and one phone number, and there is always one email that keeps the old one.
- What changes
- Company name, service radius, warranty length, financing partner and the after-hours number are set once as tokens and every message picks them up.
- How it pays back
- Rebranding drops from an afternoon of find-and-replace to about twenty minutes, which is most of the optional installation add-on saved on the first sub-account alone.
- Custom fields
- What is leaking now
- Roof age, insurance carrier and claim number get typed into the notes box, so nothing can be segmented and nothing can trigger.
- What changes
- Roof age, carrier, claim number, deductible and storm date, structured so the claim path can behave completely differently from the cash path.
- How it pays back
- The moment carrier and claim date are fields rather than notes, a single supplement-chasing campaign becomes possible — and one recovered supplement covers the purchase.
Every payback line above is an illustration you can put your own numbers into, not a measured result. Nothing here is a promise of a conversion rate.
Where this actually costs you money
Inspections quietly no-show
You drive out for a free inspection, the homeowner has gone to work, and you have burned an hour of daylight plus fuel. Nobody rang to confirm the night before because nobody had time.
Bids go cold in the folder
You measure the squares, price the tear-off, email the proposal and then get busy. Six weeks later the roof is done by someone who rang twice, and your bid was never a no — it was just never chased.
Reviews only from angry people
Happy homeowners forget. Unhappy ones post the same evening. Your Google profile ends up reading like a complaints board when ninety per cent of your roofs went down clean.
What changes once it is running
Each of these is delivered by a named part of the system, so you can see which component earns it.
- Nobody hits voicemail again
Every storm call, leak call and after-hours panic is picked up, qualified and turned into a diary entry. The crews never have to break off to answer the phone.
Delivered by AI Receptionist
- Inspections that actually happen
The confirmation names an arrival window instead of a time, the last nudge lands the night before while the homeowner is still at home, and an empty driveway is reoffered the same day rather than written off — the build targets 70% no-show recovery.
Delivered by Smart Appointment System
- Old bids get a second run
When the board goes quiet, the outbound caller works the list of unclosed proposals and last season's repair leads instead of leaving them to rot in a spreadsheet.
Delivered by AI Outbound Caller
- A review per finished roof
Marking the tear-off complete fires the Google and Facebook request while the new roof is still the talk of the street, rather than a month later when the homeowner has moved on.
Delivered by Review Harvesting
- Dead lists put back to work
Repair customers and dead bids that went cold six months ago get a roof health check offer, so your pipeline is not entirely dependent on the next storm.
Delivered by Database Reactivation
Who it fits, and who it does not
Buy it if
- Residential roofing contractors running two to eight crews who take 30 or more calls a week in season
- Storm restoration outfits that need every hail enquiry captured in the first hour, not the next morning
- Agencies building out roofing sub-accounts and tired of assembling the same funnel from scratch
Do not buy it if
- A solo roofer doing two roofs a month who answers his own phone before nine — the funnel will not have enough call volume to earn its keep
- Commercial-only contractors bidding TPO and built-up work through general contractors; this is built for homeowner traffic, not bid invitations
We would rather lose the sale here than in month two.
The maths, with the assumptions showing
These are worked examples, not results from a customer. The inputs are printed so you can swap in your own and see whether it still holds.
Hours back
Say your office takes 45 calls a week in season, misses 14 of them, and one person hand-chases bids and reviews on a Friday afternoon.
- Missed calls answered instead of returned: 14 × 7 min of callback and voicemail tag = 1.6 hrs
- Inspection confirmations and reminders sent automatically: 20 bookings × 4 min = 1.3 hrs
- Open bid follow-up handled by nurture: 12 live proposals × 10 min a week = 2 hrs
- Review requests after completion: 9 finished roofs × 6 min = 0.9 hrs
Roughly roughly 5.8 hours a week back in the office
When it pays back
Take an average residential tear-off and re-roof at $12,000 with about $3,000 of gross profit, which is a normal range for a shingle replacement.
- Snapshot cost: $950, paid once.
- One extra replacement recovered from a call that would have gone to voicemail: $3,000 gross profit.
- That single roof covers the snapshot three times over.
In short On those numbers the funnel pays for itself on the first roof it recovers — swap in your own job value and close rate to find your own break-even.
Try it with your numbers
If your Roofing business takescalls a week and missesof them, at an average job ofandof answered calls turn into work, that isa month walking past the door.
Arithmetic, not a forecast: calls × missed % × close % × job value × 4.33 weeks. It assumes every missed call is answerable, which is the point of an AI receptionist and is still an assumption. Change the numbers until it looks like your business.
End-to-end automation
How the complete system works
Five stages between a hailstorm and the neighbour’s roof two summers later. This is the machine the nine roofing components are bolted into.
Somebody gets in touch
Hail lands, four roofers get rung inside ten minutes, and the job goes to whoever answers. Every door a homeowner can come through is covered before the crew is off the ladder.
The storm call at two in the morning
- Answered on the first ring while the crew sleeps
- Address and roof age taken before anything else
- Asked whether water is coming through a ceiling right now
- Dropped into the inspection diary, not a callback list
- Spanish-speaking homeowners handled in Spanish
Storm lineLive diaryLeak triage
The message sent from under a tarp
- SMS, email, Facebook and Instagram answered in seconds
- Site chat that asks which slope the water is coming through
- Notes shingle, metal or tile before a human reads it
- Steps aside for you the moment an adjuster is mentioned
- Opens the bid chase without a note on the whiteboard
Five inboxesNight coverSlope check
The storm-damage form
- Every inspection request opens the ten-day follow-up
- Chased by email, by text and by a call from a voice
- Routed to the crew that actually covers that zip code
- Tagged storm, replacement or repair so ad spend is judgeable
- Handed to an estimator without anyone retyping an address
Claim or cashZip routingSource tags
They are not ready yet
Most homeowners are collecting three prices, not buying today. Ten days of contact keeps your bid on the kitchen table while the other two go quiet.
Days one to three — the bid in writing
- A welcome that repeats what the inspection found
- What a tear-off actually involves, already written down
- Photographs of roofs on streets they recognise
- One decision: book the fit date, or ask a question
Days four to seven — the nudge by text
- The price held to the end of the month, and said so
- One line from the homeowner two streets over
- A link that books the fit date in a single tap
- Urgent because the forecast is, not because we are
Days eight to ten — the call back
- A friendly check on the estimate, not a sales chase
- Ready for the three you always get: price, timing, insurer
- Books the tear-off there and then if they are ready
- Leaves a voicemail with the quote number spoken slowly
The appointment holds
A free inspection is a weekday morning and the homeowner leaves for work at seven. The build defends the drive-out as hard as it defends the sale.
Booked, and the driveway will be clear
- A text naming an arrival window rather than a clock time
- A calendar invite the homeowner can actually accept
- The email copy for whoever keeps the household paperwork
- Two questions up front: gate access, and where the truck parks
Three nudges before the truck rolls
- A day out, so the morning does not get double-booked
- The night before, while they are still standing in the kitchen
- Fifteen minutes out, as the truck leaves the yard
- Moving it takes one tap instead of a call to the office
The empty driveway
- Called back inside the hour, before the crew has driven off
- Finds out whether it was work, weather or cold feet
- Reoffers a slot the same day rather than eating the fuel
Same-day reoffer70% recovery target
The good jobs get seen
A roofer meets a homeowner once a decade. There is exactly one moment to ask, and it is not the day the invoice goes out.
Asked once the nails are picked up
- Triggered when the skip leaves, not when the invoice does
- A happy answer gets the Google and Facebook link immediately
- An unhappy one reaches you before it reaches the internet
- Aimed at five to ten reviews a month from finished roofs
And answered like a roofer
- Every review replied to in the voice you actually use
- The crew named back, because homeowners name them first
- A grumble about the skip gets care, not a stock paragraph
- Anything that mentions a leak lands on your phone at once
Put to work before the next storm
- Pulled onto the storm-damage page automatically
- Placed beside the price, which is where homeowners hesitate
- Feeding the map pack in the towns your crews actually reach
They come back
You already paid to win this roof. The next ten years are gutters, repairs, and the neighbour who watched your skip sit on the drive for a week.
Between storms
- A pre-season note while the forecast is still quiet
- A gutter clear offered the week the leaves come down
- A check-in on the anniversary of the install
- A yearly line on what the workmanship warranty still covers
The questions that reach the office
- Warranty questions answered at any hour of the night
- Moving a repair visit without ringing anybody
- “When is the crew coming back to finish the ridge?”
- Finding the invoice their insurer has asked for again
Waking the old bid board
- An unclosed bid goes stale at six weeks, not six months
- A repair customer is only lapsed a storm season later
- A roof health check as the reason to pick up
- A thank-you when the neighbour’s roof follows yours
Delivery and installation
You can install it yourself. Most people do.
Delivered within 24 business hours of purchase confirmation. Our counter is open 9am to 5pm Central, Monday to Friday, so a Friday evening order goes out on Monday rather than over the weekend. Two things arrive: the snapshot link and a PDF that walks the whole import. The PDF is the real route, not a courtesy attachment: screenshots, the import order, what to change first and what to leave alone. Most buyers never call us.
In the price
Self-install
Included
- One GoHighLevel snapshot share link
- One PDF with the full installation instructions
- Free updates for life, sent as a fresh link
- A pre-purchase call if you want one, at no charge
Optional
Optional installation add-on
$175 one-off
Buying back an afternoon, not unlocking the product.
- Importing the snapshot into the sub-account you nominate
- Rebranding the website — logo, palette, business details, service area
- A2P / 10DLC registration and the sending setup behind it
- Email service setup: your domain email connected inside GoHighLevel
- A few extra automations where your offer needs them
Not part of installation, on any package
- Third-party integrations
- Third-party software
- Custom software development
Those three are real engineering jobs rather than configuration, so they get a fixed price and a date of their own. See how that is quoted.
Want a walk-through of the funnel before you buy, or a second opinion on which one fits? Book a call — it is free and nobody is going to chase you afterwards. Book a call.
Support scope
What the price covers, and what gets its own quote
We would rather tell you where the line is now than discover it with you halfway through a build. Everything on the left is inside the price. Everything on the right is real work we are happy to do — it just gets priced on its own.
Inside the price
- The snapshot link
- The whole funnel as a GoHighLevel share link, yours to import into as many of your own sub-accounts as you like.
- The installation PDF
- Written for this funnel rather than for GoHighLevel in general: import order, what to rename, what to connect, what to leave alone.
- Free updates for life
- When the funnel is rebuilt or extended, the new link comes to you. There is no version fee and no upgrade tier.
- A call before you buy
- A walk-through of the funnel, or an honest answer about which one fits your offer. No charge and no pipeline chasing.
Installation is an optional $175 add-on — the PDF is a real route on its own.
Quoted separately, or run by a VA
- Third-party integrations
- Connecting the funnel to a CRM, an EHR, a job-management tool or an accounts package.
- Third-party software
- Anything that needs a licence, a seat or a subscription somewhere that is not GoHighLevel.
- Custom software development
- A portal, a calculator, a bespoke dashboard — software built for you rather than configured.
Ask and you get a fixed price and a date before anything starts. Where the work is repetitive rather than technical, we will say so and put a trained VA on it instead — it is cheaper and it is the honest answer.
Where a roofing pipeline actually leaks
It is rarely the traffic. Most roofing companies with a truck on the road and a sign in the yard already generate more enquiries than they convert. The leak is in the handling — the call at 4:40pm that rings out, the inspection nobody confirmed, the proposal that was emailed once and never mentioned again.
Storm work makes it worse. Demand arrives in a spike, everyone is on a roof, and the office is one person deep. The funnel in this snapshot is built for that shape of business: it assumes nobody is free to answer, and covers the gap automatically.
The other slow leak is the back catalogue. Every roofer has a list of repair customers from three years ago and quotes that never closed. Left alone it is dead weight. Worked properly it is the cheapest pipeline you own.
What imports into the sub-account
You get the full nine-component build, not a landing page. The receptionist and outbound caller handle voice, the chatbot covers the website and social inboxes, the appointment system runs confirmations and reminders, and two separate review systems handle the moment a job finishes and the ongoing cadence after it.
The website is written for roofing rather than filled with placeholder text — inspection requests, storm damage, replacement and repair pages, all pointing at the same booking calendar. Swap the town names, the photographs and the phone number and it is live.
Everything is wired together on import. The forms feed the calendar, the calendar triggers the reminders, and completion triggers the review request. There is no assembly stage where you sit connecting the automations to each other by hand.
Import, brand it, run traffic
The snapshot is delivered into the sub-account you nominate within 24 business hours. Branding is the usual pass: logo, colours, service area, calendar and phone routing.
The PDF that comes with it walks the import in order, and on this build the parts worth changing first are the storm-call script, your insurance carriers and the towns you actually cover. If you would rather it was live before the next front comes through, installation is an optional $175 add-on rather than a requirement.
After that it is a funnel like any other in your account. Point paid traffic, storm canvassing or local SEO at it and the capture side is already handled.
Questions
About the Roofing snapshot
More general questions — licensing, refunds, setup — are answered on the FAQ page.
Will this work for insurance restoration as well as retail roofing?
Yes. The intake questions cover storm date, insurer and claim status, and the funnel routes claim enquiries differently from cash retail jobs. You will still want to add your own supplement process, which is a business decision rather than a funnel one.
Can I resell this to my roofing clients?
It is built for agencies. Import it into a client sub-account, rebrand it and charge whatever your market supports. The pricing here is for the snapshot itself, not a per-client licence.
How long before it is answering calls?
The snapshot is delivered within 24 business hours. The realistic path to live calls is that same day for the funnel and calendar, plus however long your number provisioning and voice configuration takes on your side.
Does it need a new phone number?
No. You can route your existing office line into the receptionist or use a tracking number in front of it. Most roofers start with a tracking number so they can see exactly how many calls were being missed before.
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Want the Roofing Funnel Snapshot live this week?
Buy it and it lands within 24 business hours as a share link and an installation PDF. Add the $175 installation if you would rather it was live by Friday, or hand the whole offer to us and we build it from scratch.
All sales final once the snapshot link is sent · free updates for life · one licence covers every sub-account you own