Tyre-kickers eat the estimator
Every unqualified enquiry costs a two-hour round trip and a takeoff. Do four of those in a week with no budget conversation up front and you have lost a full day you could have spent on live bids.
The build-and-remodel funnel your estimator never has time to run
Qualify the enquiry, book the walkthrough, chase the bid — without your estimator becoming a full-time follow-up clerk.
A complete GoHighLevel system — receptionist, chatbot, funnels, pipelines, workflows, website and campaigns, free updates for life
- Delivered within 24 business hours
- Link + install PDF
- Install us for $175
The funnel
What this snapshot builds
General contractors do not have a lead problem so much as a triage problem. Half the enquiries want a $9,000 deck on a $2,000 budget, the estimator burns Saturdays driving to walkthroughs that were never real, and the proposals that deserved chasing sit untouched because everyone is on a job site. This snapshot puts the qualifying, booking and follow-up on rails inside a sub-account.
Funnel path
Website pages
- Home
- Kitchen & Bath Remodels
- Home Additions
- New Home Builds
- Project Gallery
- Request a Site Walkthrough
- About & Licensing
How it arrives
- Delivered within 24 business hours of purchase confirmation. Our counter is open 9am to 5pm Central, Monday to Friday, so a Friday evening order goes out on Monday rather than over the weekend.
- One GoHighLevel snapshot share link
- One PDF with the full installation instructions
- Every workflow named and labelled before it ships
Everything that lands in the sub-account
What lands in the sub-account, written for Construction
The same thirteen items ship with every snapshot in this catalogue. What is different here is what each one is wired to do on this trade's day, what it is fixing, and how it earns its price back.
Where the traffic lands
The pages, the paths and the boxes people type into.
- AI Studio website
Runs as Professional Website in the flow below
A builder site with project galleries, service pages for remodels, additions and new builds, and a walkthrough request form on every page.
- What is leaking now
- Your best work lives in a phone gallery and the site shows three photographs from a job that finished in 2021.
- What changes
- Extension, renovation, new-build and design-and-build pages, each with a project gallery and a budget-qualified enquiry form pointed at the same calendar.
- How it pays back
- One extra qualified project enquiry a month, closed at one in six, is a job worth more than every other line on this page combined.
- Funnels
- What is leaking now
- A homeowner pricing a loft conversion and a developer with three units land on the same page and are asked the same nothing-question.
- What changes
- Distinct paths by project type and budget band, so a serious client reaches a consultation and a tyre-kicker reaches a guide rather than your diary.
- How it pays back
- If the gate keeps four unqualified consultations out of the month and each was an hour on site plus travel, you have bought back most of a working day.
- Forms and surveys
- What is leaking now
- The enquiry form asks for a description, so you arrive at a site visit knowing nothing about planning status, budget or when they actually want to start.
- What changes
- Scope, budget band, planning permission status, target start date and drawings, all captured before anyone commits an afternoon to a site visit.
- How it pays back
- Assume six site visits a month and two of them were never going to proceed: two half-days back is the funnel paid for before the first contract.
Who answers
The two things that pick up while you are working.
- 1 AI Receptionist
Runs as AI Receptionist in the flow below
Answers while you are on site, captures scope, postcode, timeline and budget band, and only books the walkthrough if the job is real.
- What is leaking now
- The call comes while you are on scaffolding with a drill running, and an architect who cannot reach you rings the next builder on the list.
- What changes
- The line is answered as your company, the project type and budget band are established, and the site visit goes into the diary rather than into a callback pile.
- How it pays back
- Say twenty enquiries a month and you miss six: if one of those was a £40,000 extension, missing it costs more than a decade of this snapshot.
- 1 AI Chatbot
Runs as AI Chatbot in the flow below
Answers permits, licensing, insurance and cost-per-square-foot questions on the website, SMS and social inboxes before the enquiry cools.
- What is leaking now
- People ask about lead times and rough per-square-metre costs at midnight, and the answer they get is silence until Tuesday.
- What changes
- Realistic ranges, lead times, insurance and warranty questions answered instantly, with the serious ones moved onto the consultation calendar.
- How it pays back
- Six conversations a week, one consultation booked: on construction ticket sizes that is a return you would not bother calculating.
What chases
The follow-up that runs whether or not anyone remembered.
- Workflows
- What is leaking now
- A quote goes out as a PDF and then depends entirely on somebody remembering to ring about it three weeks later.
- What changes
- Every quote is chased on a schedule, drawings and decisions are requested by name, and a client who goes quiet is followed rather than forgotten.
- How it pays back
- Chasing eight live quotes properly instead of two: recover one contract a quarter and the funnel is a rounding error against it.
- Nurture campaign
Runs as Database Reactivation in the flow below
Almost every remodel has a phase two the homeowner mentioned and never booked. Twelve months after handover an AI call asks about that specific room by name, while dead estimates run on their own sixty-day clock, before the homeowner has finished comparing numbers.
- What is leaking now
- Projects that stalled at planning are simply dropped, even though planning is the reason they stalled and planning eventually resolves.
- What changes
- Stalled files are held on a slow, useful sequence and reopened when the permission timeline says they should be, rather than when someone remembers.
- How it pays back
- Hold thirty stalled projects and reopen three next year: on build values, one of those returning covers the snapshot several times over.
What holds the booking
Keeping a booked slot booked, and keeping the board honest.
- Appointment reminders, confirmations and no-show recovery
Runs as Smart Appointment System and AI Outbound Caller in the flow below
A remodel walkthrough is worthless with one of the two decision-makers at work, so the confirmation asks who will be there and the reminders go to both numbers. The night-before nudge carries the address and the parking, because an estimator circling a cul-de-sac has already lost half the appointment.
- What is leaking now
- Site visits are agreed by text, written on the back of a job sheet, and a client who forgot costs you a wasted round trip across two towns.
- What changes
- Confirmations with the address and what to have ready, staged reminders as the day approaches, and a missed slot reoffered the same afternoon.
- How it pays back
- One saved cross-town round trip a week, valued at your own hourly rate plus fuel, and the funnel pays for itself inside a quarter.
- Pipelines
- What is leaking now
- Enquiry, site visit, quoted, waiting on drawings and contract signed exist only in your head, which is why forecasting is a guess.
- What changes
- A board shaped like a build — qualified, surveyed, quoted, awaiting decision, contracted, on site — where each stage runs its own chase.
- How it pays back
- If the board stops one large quote sitting untouched for a month, the value of that single recovered decision is not comparable to the price of the funnel.
What brings them back
The part that still earns in month nine.
- Review automation
Runs as Review Harvesting and Review Automation in the flow below
Waits for the punch list to be signed rather than the final invoice, then leaves it two days. A homeowner still living around dust sheets writes a different review from one whose kitchen has been finished for a weekend.
- What is leaking now
- Clients tell you the extension changed how they live in the house, and none of it is anywhere a stranger can read it.
- What changes
- The ask fires at handover with the snagging list closed, not at final invoice, so the client answers while they are still walking around admiring the work.
- How it pays back
- Assume a fuller profile converts more of the enquiries you already get: one extra project a year on construction margins settles the argument.
- Seasonal automation
Runs as Lifetime Nurture Campaigns in the flow below
Long-cycle sequences for people planning a build next spring, seasonal offers and a referral reward for the neighbour who watched the job.
- What is leaking now
- Once the scaffolding comes down the relationship ends, and the garage conversion two years later goes to somebody advertising on a bus stop.
- What changes
- Anniversary check-ins, maintenance prompts, phase-two suggestions for the work they deferred, and a referral ask timed to when the neighbours have seen it finished.
- How it pays back
- Four hundred past clients, one percent commissioning phase two in a year: four projects from a list you already own is not a marketing cost at all.
The wiring loom
The unglamorous fields and tokens every message above pulls from.
- Custom values
- What is leaking now
- Your registration numbers, insurance details and warranty terms are typed into each template by hand and drift apart within a month.
- What changes
- Company registration, insurance cover, warranty term, guarantee length and service radius live as tokens that every quote and email reads from.
- How it pays back
- One place to update when the insurance renews, instead of an hour hunting through templates — and no client ever sees last year's cover note.
- Custom fields
- What is leaking now
- Budget band, planning status and target start date are buried in call notes, so no sequence can behave differently for a £15,000 job and a £300,000 one.
- What changes
- Structured fields for project type, budget band, planning status, start window and site address, which is what makes the qualification gate actually gate anything.
- How it pays back
- Segmenting by budget band alone stops you spending consultation hours on enquiries below your floor — and consultation hours are the scarcest thing you sell.
Every payback line above is an illustration you can put your own numbers into, not a measured result. Nothing here is a promise of a conversion rate.
Where this actually costs you money
Enquiries land during a pour
The phone rings while you are chasing a concrete truck or arguing with an inspector. By the time you call back that evening the homeowner has already had two other builders round.
Proposals stall after the number
You send a detailed scope and a price. The homeowner needs three weeks to talk to a spouse and a bank. Nobody follows up on week two, and the job goes to the builder who happened to ring.
Finished clients disappear
You spend four months in someone's house, hand over the punch list and never speak again. The basement they mentioned, the deck, the neighbour who watched the whole build — all left on the table.
What changes once it is running
Each of these is delivered by a named part of the system, so you can see which component earns it.
- Budget asked before the drive
Scope, timeline and budget range are captured on the call, so the walkthroughs on your estimator's diary are the ones worth driving to.
Delivered by AI Receptionist
- Bids that keep moving
Open proposals get a structured sequence over the weeks a homeowner actually takes to decide, instead of a single email and silence.
Delivered by Lifetime Nurture Campaigns
- Walkthroughs that hold
Confirmations and staged reminders mean fewer wasted site visits, and a slot that falls through is reoffered the same hour rather than lost.
Delivered by Smart Appointment System
- Plans and permits answered at midnight
The questions that stall people — do you handle permits, are you licensed, what does an addition run per square foot — get answered on the site and in the Facebook inbox instantly.
Delivered by AI Chatbot
- Old clients become phase two
Homeowners you finished eighteen months ago get called about the next phase, which is the shortest sales cycle in the business.
Delivered by Database Reactivation
Who it fits, and who it does not
Buy it if
- General contractors and remodelling firms running $250k to $5m a year with one or two estimators
- Design-build outfits where the owner is still the main salesperson and cannot answer the phone on site
- Agencies packaging a construction offer and needing the whole intake and bid follow-up stack in one import
Do not buy it if
- Trade subcontractors who work exclusively for other builders and get their work from three relationships — you do not need homeowner funnels
- Anyone with a six-month backlog they cannot staff; more booked walkthroughs is the last thing you want right now
We would rather lose the sale here than in month two.
The maths, with the assumptions showing
These are worked examples, not results from a customer. The inputs are printed so you can swap in your own and see whether it still holds.
Hours back
Assume 25 enquiries a week, six of which are unqualified drive-outs, and 15 open proposals that someone is meant to be chasing.
- Unqualified walkthroughs prevented: 6 × 90 min round trip and takeoff = 9 hrs
- Booking and rescheduling handled automatically: 10 appointments × 6 min = 1 hr
- Bid follow-up moved to nurture: 15 proposals × 8 min a week = 2 hrs
Roughly around 12 hours a week, most of it the estimator's windscreen time
When it pays back
Take a mid-sized remodel at $28,000 with roughly $7,000 gross profit, which is a fair average for a kitchen or a modest addition.
- Snapshot cost: $900, paid once.
- One additional signed remodel from a bid that would otherwise have gone quiet: $7,000 gross profit.
- Even half a job a year attributable to the follow-up sequence clears the cost several times.
In short On this scenario a single recovered proposal repays the snapshot with change; run your own average contract value through the same arithmetic before you buy.
Try it with your numbers
If your Construction business takescalls a week and missesof them, at an average job ofandof answered calls turn into work, that isa month walking past the door.
Arithmetic, not a forecast: calls × missed % × close % × job value × 4.33 weeks. It assumes every missed call is answerable, which is the point of an AI receptionist and is still an assumption. Change the numbers until it looks like your business.
End-to-end automation
How the complete system works
Five stages between a kitchen enquiry and a signed change order. This is the machine the whole system sits inside on a contracting business.
Somebody gets in touch
A contractor does not have a lead problem, they have a triage problem. Every enquiry is sized before it reaches the estimator’s Saturday.
The call while you are on a site
- Picked up over the compressor, at any hour
- Asks what the project is before it asks who is calling
- Puts a budget band on it, out loud, without embarrassment
- Books the walkthrough only if the numbers can meet
- Handled in Spanish where the crew already works in Spanish
Budget bandScope firstWalkthrough
The message with photographs attached
- Answered on SMS, email, Facebook and Instagram straight away
- Site chat that asks whether plans and permits already exist
- Records the room, the square footage and the target month
- Passes to the estimator once the scope is real
- Opens the proposal chase the moment the walkthrough is set
Plans or notSquare footageTarget month
The design-build enquiry form
- Every submission starts the ten-day proposal sequence
- Followed up by email, by text and by a spoken call
- Split to remodels, additions or ground-up by answer
- Tagged by source so the home-show spend can be judged
- Arrives at the estimator with the scope already typed
Remodel or buildTrade routingSpend tagging
They are not ready yet
A remodel is decided over months and three proposals. The follow-up has to survive a homeowner going quiet in December and coming back in March.
Days one to three — the scope in writing
- A welcome that restates the scope in the homeowner’s words
- How your allowances and change orders actually work
- Finished projects at the same budget level, not the flagship
- One decision: book the walkthrough, or ask about cost
Days four to seven — the text from the estimator
- A calendar slot that expires, because your Saturdays do
- A line from a homeowner who lived through the same build
- One tap to hold a walkthrough time
- Firm about the diary without being pushy about the job
Days eight to ten — the qualifying call
- A conversation about timeline before one about price
- Ready for financing, lead time and “can you do it cheaper”
- Books the walkthrough or closes the file honestly
- Leaves a voicemail naming the project, not the company
The appointment holds
An estimator’s walkthrough costs you a Saturday and two hours of windscreen time. Nothing on this site is defended harder.
The walkthrough is in the diary
- A text confirming who is coming and how long it takes
- An invite that lands in the calendar both partners share
- The email version with what to have ready — plans, photos, HOA rules
- Asked in advance whether both decision-makers will be there
Three reminders before the drive
- A day out, before the estimator’s route is planned
- An hour out, while there is still time to reroute
- Fifteen minutes out, so nobody is waiting on a kerb
- Rescheduling is a tap, and the route rebuilds around it
When nobody is home
- A call inside the hour, while the estimator is still local
- Establishes whether the project is paused or gone
- Rebooks around the estimator’s existing route, not against it
Route-aware rebook70% recovery target
The good jobs get seen
A remodel review is worth more than any other trade’s, and it is asked for at the worst possible moment: the week of the punch list.
Asked after the punch list, not after the final invoice
- Held back until the last snag is signed off
- A satisfied homeowner gets the Google and Facebook link
- A frustrated one reaches the project manager privately first
- Targeting five to ten reviews a month across live projects
And answered by name
- Every review replied to, including the three-star ones
- The lead carpenter thanked, because they get named
- A complaint about dust or noise handled without a template
- Anything about workmanship escalated to you the same day
Put in front of the next homeowner
- Published against the project type they are pricing
- Sat next to the allowance table, where the doubt is
- Feeding the search results for remodelling in your county
They come back
The homeowner who did the kitchen does the bathroom in three years, and tells the neighbour next month. Almost nobody builds the sequence for either.
The years after handover
- A one-year warranty check-in that you actually turn up to
- Seasonal notes: decks before summer, roofs before winter
- A nudge on phase two of a project you already scoped
- An annual note on what has changed in permits and codes
The calls that used to reach the office
- Warranty questions answered without pulling you off site
- Snag visits rebooked without a phone call
- “Where has my project got to this week?”
- Finding the lien waiver or the permit they have mislaid
The proposals nobody chased
- A proposal is cold at eight weeks and gets called
- Last year’s deferred projects worked every spring
- A price refresh as the honest reason to reopen it
- A referral ask aimed at the neighbours who watched the skip
Delivery and installation
You can install it yourself. Most people do.
Delivered within 24 business hours of purchase confirmation. Our counter is open 9am to 5pm Central, Monday to Friday, so a Friday evening order goes out on Monday rather than over the weekend. Two things arrive: the snapshot link and a PDF that walks the whole import. The PDF is the real route, not a courtesy attachment: screenshots, the import order, what to change first and what to leave alone. Most buyers never call us.
In the price
Self-install
Included
- One GoHighLevel snapshot share link
- One PDF with the full installation instructions
- Free updates for life, sent as a fresh link
- A pre-purchase call if you want one, at no charge
Optional
Optional installation add-on
$175 one-off
Buying back an afternoon, not unlocking the product.
- Importing the snapshot into the sub-account you nominate
- Rebranding the website — logo, palette, business details, service area
- A2P / 10DLC registration and the sending setup behind it
- Email service setup: your domain email connected inside GoHighLevel
- A few extra automations where your offer needs them
Not part of installation, on any package
- Third-party integrations
- Third-party software
- Custom software development
Those three are real engineering jobs rather than configuration, so they get a fixed price and a date of their own. See how that is quoted.
Want a walk-through of the funnel before you buy, or a second opinion on which one fits? Book a call — it is free and nobody is going to chase you afterwards. Book a call.
Support scope
What the price covers, and what gets its own quote
We would rather tell you where the line is now than discover it with you halfway through a build. Everything on the left is inside the price. Everything on the right is real work we are happy to do — it just gets priced on its own.
Inside the price
- The snapshot link
- The whole funnel as a GoHighLevel share link, yours to import into as many of your own sub-accounts as you like.
- The installation PDF
- Written for this funnel rather than for GoHighLevel in general: import order, what to rename, what to connect, what to leave alone.
- Free updates for life
- When the funnel is rebuilt or extended, the new link comes to you. There is no version fee and no upgrade tier.
- A call before you buy
- A walk-through of the funnel, or an honest answer about which one fits your offer. No charge and no pipeline chasing.
Installation is an optional $175 add-on — the PDF is a real route on its own.
Quoted separately, or run by a VA
- Third-party integrations
- Connecting the funnel to a CRM, an EHR, a job-management tool or an accounts package.
- Third-party software
- Anything that needs a licence, a seat or a subscription somewhere that is not GoHighLevel.
- Custom software development
- A portal, a calculator, a bespoke dashboard — software built for you rather than configured.
Ask and you get a fixed price and a date before anything starts. Where the work is repetitive rather than technical, we will say so and put a trained VA on it instead — it is cheaper and it is the honest answer.
Construction sells on a slow clock
A roofer closes in days. A builder closes in weeks, sometimes months, across a spouse, a lender and a designer. Nearly every funnel sold to contractors ignores that and stops at the enquiry form.
This one is built around the wait. The intake qualifies budget before anyone drives out, and the nurture assumes a decision window measured in weeks, with touches spaced so they read as attentive rather than desperate.
That is also why the reactivation piece matters more here than in most trades. A homeowner who did not buy in March is often ready in September, and almost nobody goes back to ask.
Nine parts, one import
The receptionist and outbound caller handle voice. The chatbot covers the website and social inboxes. The appointment system runs walkthrough confirmations and reminders. Two review systems separate the moment a job completes from the ongoing request cadence. Reactivation and nurture work the back catalogue.
The website ships with construction pages already written — remodels, additions, new builds, galleries, licensing — so the customisation job is your photographs, your towns and your numbers rather than a blank page.
It arrives connected. Forms feed the calendar, the calendar drives reminders, and job completion triggers the review flow with no manual wiring.
Getting it live
The snapshot is delivered to the sub-account you nominate within 24 business hours, ready for branding.
The installation PDF covers the whole import step by step. On a build like this the first things to make yours are the budget bands, the project types you take and the practices you will not quote for. Installation is an optional $175 add-on rather than a requirement.
From there it behaves like anything else in your account: point traffic at it, watch the walkthrough calendar fill, and adjust the qualifying questions as you learn which enquiries are worth the drive.
Questions
About the Construction snapshot
More general questions — licensing, refunds, setup — are answered on the FAQ page.
Can I change the qualifying questions?
Yes, and you should. The budget bands and scope options are set to sensible defaults for residential remodelling, but a firm doing $500k custom builds needs different thresholds than one doing decks and basements. It is a straightforward edit inside the sub-account.
Does it handle commercial construction enquiries?
Partly. The intake and follow-up logic works for any long-cycle sale, but the website copy and the qualifying script are written for homeowners. If you are chasing tenders and GC relationships, the website side will need rewriting.
What if my client already has a website?
Keep it. You can import the snapshot and use only the funnel pages, the calendar and the automations, pointing existing site traffic at the new booking flow. The included site is there if you want it, not a requirement.
Is there a limit on how many sub-accounts I can install it in?
Buy it once and use it across your client accounts. What you cannot do is resell the snapshot itself as a snapshot to other agencies.
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Buy it and it lands within 24 business hours as a share link and an installation PDF. Add the $175 installation if you would rather it was live by Friday, or hand the whole offer to us and we build it from scratch.
All sales final once the snapshot link is sent · free updates for life · one licence covers every sub-account you own